Should we talk about Cradle to Cradle? In simple words, what exactly is Cradle to Cradle and what does it mean when a product is Cradle to Cradle Certified®?
Cradle to Cradle (C2C) is a sustainable product design framework and certification system that aims to create products that have positive environmental and social impacts throughout their lifecycle. It takes a holistic approach to sustainability and the Cradle to Cradle Institute evaluates products based on five key criteria:
Material health: ensuring materials are safe for humans and the environment.
Product circularity: enabling a circular economy through regenerative products and process design.
Clean air and climate protection: protecting clean air, promoting renewable energy, and reducing harmful emissions.
Water and soil stewardship: safeguarding clean water and healthy soils.
Social fairness: respecting human rights and contributing to a fair and equitable society.
The C2C certification is very important for the fashion industry and its fight against “Green washing”, as it provides a high standard evaluation of materials, products and systems. It helps consumers, brands, and manufacturers make informed decisions about the environmental impact of the products they create, purchase, and use.
In addition, the Cradle to Cradle Institute provides a roadmap for innovation and continuous improvement in sustainability. Brands (like Wellicious!) and manufacturers that adopt C2C principles are encouraged to continuously improve their products and processes to meet the ever-increasing demands of a sustainable future. This helps to drive innovation and the development of new technologies and materials that are better for the environment and for people.
We believe that investing in Circular Economy is a key step to make a big difference on the environment, as the fashion industry has, unfortunately, a huge negative impact on our climate (more here).
The Cradle to Cradle certification is a powerful and useful tool for the sustainable fashion industry as it provides a serious and rigorous evaluation of a product's sustainability, helps drive innovation, guide customers who are equally concerned about the environment and enables companies to demonstrate their commitment to sustainability. By being Cradle to Cradle certified®, we at Wellicious are helping to create a more sustainable future for all.
Join us in our sustainable revolution!
Until next time,
Your Wellicious Team
